Tools
Goal Builder
Decide what success looks like — and see which traffic delivers it. Conversion goals from pages or events, in seconds.
Conversions
From visits to outcomes
Analytics tells you how many people came. Goals tell you how many did what you wanted — and where those people came from.
- Conversions, conversion rate and converting visitors
- Comparison with the previous period
- Breakdown by source, campaign, landing page, device and country
- Works with websites and applications
Free trial started
Visited /welcome
412
6.8%
Demo booked
Triggered “demo_booked”
96
1.6%
Pricing viewed
Visited /pricing
1,840
30.4%
Goals that fit how your site works
Page goals, no code
Thank-you pages, confirmation screens, pricing visits — pick a page that already exists and it becomes a goal.
Event goals
Use custom events like signup_completed, with an optional property filter such as plan = pro.
Patterns
Match /order/:id/complete or /docs/* so one goal covers every variation of a page.
Instant preview
See how a goal would have performed over the last 30 days before you save it.
Time to convert
Average time from the start of a session to the conversion.
Primary goal
Your main goal powers conversions everywhere — in Campaigns, QR Campaigns and reports.
Goals connect every tool
Campaigns
Conversions and conversion rate per UTM campaign, source and medium.
QR Campaigns
Which printed code leads to sign-ups and orders.
Funnels
Turn a goal into a step-by-step funnel and find where people drop off.
Goal questions
Measure what matters
Free for 7 days. No credit card required. Setup takes about two minutes.