Free tool
UTM Builder
Create clean, consistent campaign links in seconds — then see which campaigns bring visitors who convert.
Where the traffic comes from — google, newsletter, linkedin
The marketing channel — cpc, email, social
The promotion or launch — spring_sale, product_launch
Optional: paid search keywords
Optional: tells ads or links apart — banner_a, founder_post
Generated URL
Fill in the website URL, source, medium and campaign name.
Want to save links, enforce your team's naming rules and see results per campaign? Start a free trial
In your dashboard
From link to result
The builder is the start. In WebTracko every campaign link is saved, measured and connected to your goals.
Naming conventions
Lowercase and separator rules are applied as you type, and non-standard sources or mediums are flagged — so “LinkedIn” and “linkedin” never split your reports.
Saved links & history
Every link you save is kept per website with its parameters and creation date. Search, copy and reuse them any time.
QR codes
Download any campaign link as a high-resolution PNG or a vector SVG for print, packaging and slides.
Campaign performance
Visitors, sessions, page views, bounce rate and time on site for every campaign — broken down by source and medium.
Conversions per campaign
Connect a goal and see which campaign and channel actually drives sign-ups, not just clicks.
Works with any channel
Ads, newsletters, social posts, partners, offline — anything that can carry a URL.
Reference
The five UTM parameters
| Parameter | Required | Purpose | Examples |
|---|---|---|---|
| utm_source | Required | Where the visit comes from | google, newsletter, linkedin |
| utm_medium | Required | The marketing channel | cpc, email, social |
| utm_campaign | Required | The promotion or launch | spring_sale, product_launch |
| utm_term | Optional | Paid search keyword | analytics_tool |
| utm_content | Optional | Tells links or ads apart | banner_a, founder_post |
UTM questions
Measure every campaign you run
Free for 7 days. No credit card required. Setup takes about two minutes.