Tools
Conversion Calculator
Turn your conversion data into decisions: what you earn per visitor, what a better rate is worth, and whether your test really won.
Rates & revenue
Start from your own data
The calculator opens with your website's real visitors and conversions, so the first answer is about your business — not an example.
- Conversion rate and visitors per conversion
- Revenue and revenue per visitor
- Extra revenue at a target rate
- A/B test lift and confidence
Conversion rate
3.00%
360 conversions from 12,000 visitors
Revenue per visitor
$1.47
Extra revenue at 4%
$5,880
Variant B lift
+26.7%
Confidence
97.9%
Everything in the calculator
Your real numbers
Opens prefilled with the last 30 days of visitors and conversions from your primary goal — no copying from reports.
Revenue per visitor
Add an average order or conversion value to see revenue and what each visitor is worth.
Targets & uplift
Set a target conversion rate and see the extra conversions and revenue it would bring.
A/B significance
Enter two variants and get the lift and confidence from a two-proportion z-test.
Scenario planning
Change any number to explore what-ifs without touching your data.
Built into the dashboard
Available for every connected website and application, next to Goals and Funnels.
Calculator questions
Know what every visitor is worth
Free for 7 days. No credit card required. Setup takes about two minutes.