Tools
UTM Builder
Create clean, consistent campaign links in seconds — then see which campaigns bring visitors who convert.
Build
Consistent campaign links, every time
Pick one of your connected websites or applications, fill in source, medium and campaign, and the builder applies your team's naming rules as you type. Save the link to your history or download it as a QR code.
- Lowercase and separator rules applied automatically
- Standard sources and mediums suggested — others flagged
- Existing query strings and #anchors kept
- Copy, save or download as PNG/SVG QR code
https://example.com/pricing?utm_source=linkedin&utm_medium=social&utm_campaign=product_launch&utm_content=founder_post
Measure
See which campaigns actually convert
Every visit that arrives with UTM tags is grouped by campaign, source and medium — with visitors, sessions, bounce rate, time on site and conversions from your primary goal.
- Campaign totals with source / medium breakdown
- Conversions and conversion rate per campaign
- Any date range
- Websites and applications
product_launch
linkedin / social
1,284 visitors · 82 signups
6.4% conversion
spring_sale
google / cpc
4,821 visitors · 193 signups
4.0% conversion
newsletter_oct
newsletter / email
932 visitors · 61 signups
6.5% conversion
In your dashboard
From link to result
The builder is the start. In WebTracko every campaign link is saved, measured and connected to your goals.
Naming conventions
Lowercase and separator rules are applied as you type, and non-standard sources or mediums are flagged — so “LinkedIn” and “linkedin” never split your reports.
Saved links & history
Every link you save is kept per website with its parameters and creation date. Search, copy and reuse them any time.
QR codes
Download any campaign link as a high-resolution PNG or a vector SVG for print, packaging and slides.
Campaign performance
Visitors, sessions, page views, bounce rate and time on site for every campaign — broken down by source and medium.
Conversions per campaign
Connect a goal and see which campaign and channel actually drives sign-ups, not just clicks.
Works with any channel
Ads, newsletters, social posts, partners, offline — anything that can carry a URL.
Reference
The five UTM parameters
| Parameter | Required | Purpose | Examples |
|---|---|---|---|
| utm_source | Required | Where the visit comes from | google, newsletter, linkedin |
| utm_medium | Required | The marketing channel | cpc, email, social |
| utm_campaign | Required | The promotion or launch | spring_sale, product_launch |
| utm_term | Optional | Paid search keyword | analytics_tool |
| utm_content | Optional | Tells links or ads apart | banner_a, founder_post |
UTM questions
Measure every campaign you run
Free for 7 days. No credit card required. Setup takes about two minutes.